CONCEPT GRAPHIC DESIGN
With the seasonal concept in mind, I research global trends, competitors and runway for current and upcoming trends for how it applies to VS (influences may also include art, culture, music, social media, etc.) I identify and pull imagery/inspiration for print, color, key silhouettes, graphics and raw materials. With my strong ability to quickly grasp concepts, I create seasonal mood boards and presentation lookbooks as inspiration for the storytelling of the various categories within VS.
Additionally, I travel domestically for competitive trend research/ shopping trips and product development. Using those products our team develops prototypes for original creative concept presentations that are presented to leaders and teams.